Resources / Blog
Playbooks for trade fairs and events.
Practical guides on event marketing, lead capture and follow-up, with Nigeria-specific advice on fairs, costs and data protection.
17 articles shown
Playbook/6 min read
How to get more leads at a trade fair in Nigeria
Most booths in Nigeria collect names. Very few collect leads. Here is the difference, and how to build a booth that produces both volume and quality.
Playbook/6 min read
The trade fair booth checklist: everything to sort before the doors open
Four checklist blocks for a Nigerian trade fair booth, from six weeks out to the morning the doors open, including the things nobody warns you about.
Playbook/6 min read
What to do with your trade fair leads in the first 72 hours
Most exported lead lists die quietly in a spreadsheet. Here is an hour-by-hour plan for the 72 hours that decide whether the fair paid for itself.
Playbook/6 min read
How to design a prize wheel that attracts buyers, not freebie hunters
The prize decides the crowd. Here is how to design a wheel that pulls in buyers, with a sample 8-segment table and probabilities.
Playbook/6 min read
How to staff a booth: shifts, scripts and the eight-second opener
Two people behind a table on their phones will cost you more leads than a bad banner ever could. A staffing plan for a ten-day Nigerian fair.
Nigeria/6 min read
Nigeria trade fair calendar 2026/2027: every expo worth a booth
The major Nigerian expos of 2026/2027 in one table, plus a method for choosing which two or three deserve your budget.
Nigeria/6 min read
Lagos International Trade Fair: an exhibitor's survival guide
What ten days at Tafawa Balewa Square actually demands of an exhibiting team, and how to capture leads across all of them without collapsing.
Nigeria/6 min read
What it actually costs to exhibit at a Nigerian trade fair
The line items nobody quotes you for, a worked naira budget, and how to work out what each lead from your stand actually cost.
Nigeria/6 min read
Is your booth raffle legal? Consent, data and the NDPA
The NDPA essentials for anyone collecting names, phone numbers and emails at a trade fair stand, plus copy-and-paste consent wording.
Data/6 min read
80% of trade show leads never get a follow-up. Here is what that costs.
Trade Show PRO reports up to 80% of trade show leads never get a follow-up. Here is what that dead-lead rate costs a Nigerian booth, in naira.
Data/6 min read
Why spin-to-win works: the psychology behind the prize wheel
The prize wheel works for reasons worth naming, and a few that are marketing folklore. Here is the honest version.
Data/6 min read
Foot traffic is a vanity metric: six booth numbers that matter
Six trade show ROI metrics with formulas you can work out on your phone, and the trap hiding inside each one.
Comparison/6 min read
Trade Shop vs Google Forms for trade fair lead capture
Google Forms is free, fast and genuinely good enough for some booths. Here is exactly where it stops working on a fair floor.
Comparison/6 min read
Trade Shop vs paper forms and the business card bowl
The bowl of business cards is still the most common lead capture tool in Nigeria. Here is what it actually costs you.
Comparison/5 min read
Trade Shop vs Wheel of Names and free spinner apps
Free spinners are brilliant display tools. They just do not collect anything, and at a booth that is the whole job.
Comparison/6 min read
Trade Shop vs enterprise lead retrieval (Cvent, iCapture, Momencio)
Badge scanners are excellent tools for events that issue scannable badges. Most Nigerian fairs do not.
Product/5 min read
How Trade Shop works: scan, spin, follow up
Scan, spin, follow up. Here is exactly what happens on the visitor's phone and what lands on your dashboard.
Turn your next event into real leads.
Launch a campaign, capture every visitor's details, and follow up while they still remember you.
Trade Shop
Turn booth visits into leads.