We built TradeShop because leads shouldn't disappear on a table.

Every year, businesses spend real money on trade fairs, exhibitions, and activations — booth space, branding, staff, prizes — to get people to stop and pay attention. Then the event ends, and most of what was collected is a pile of cards, a half-filled notebook, or a spreadsheet someone forgot to send around.

We watched this happen at enough events in Lagos to know it wasn't a one-off problem. The booth did its job — it attracted people — but the system for capturing and following up on that attention simply didn't exist. TradeShop is that system.

The idea is simple: give visitors a reason to stop — a game, a prize wheel — and collect their details before the fun starts, not after. Every scan becomes a structured record. Every event becomes a campaign your team can measure. Every lead is ready for follow-up the moment the booth closes.